Andreessen Horowitz argues that new AI capabilities allow agents to manage complex customer journeys over weeks or months, rather than just handling brief interactions. The firm uses plaintiff law case preparation as an example, showing how agents can persistently gather evidence and maintain complete records to maximize settlement values. This shift enables vendors to charge based on outcomes and revenue expansion rather than just cost savings. The article also notes that traditional outsourced sales models, like those used by Red Ventures, face structural threats from these scalable, persistent agents.
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